Artemis
Empowering individuals with a sense of safety and security
Mobile app
Softward <> Hardware
Personal Safety
Consumer Electronics
Goal
The goal was to assist a startup in designing a product that addresses personal safety and enhances users’ sense of security. In a world with prevalent safety concerns, developing a solution that truly empowers individuals is essential.
Team
Experience design
1 Design Manager
1 UX Designer (me)
Industrial design
4 Industrial Designers
1 Mechanical Engineer
Time
4 months
Feature highlights
We anchored the product experience in one core emotion: feeling safe and protected. Every feature and interaction was designed to reinforce this sense of calm confidence in uncertain moments.
Constant readiness
The app provides continuous awareness of the Defender’s state, ensuring that it is always ready and nearby when users need it. Users never have to wonder whether their protection will work. They simply know.
We aim to use this steady awareness to create a sense of reassurance and trust, making users feel genuinely protected.
Connected safety
The Circle is a feature that lets users stay connected with their trusted contacts by sharing their real-time safety status.
The feature transforms protection from something personal into something shared. It gives loved ones visibility and peace of mind, while giving users the quiet confidence that someone is looking out for them. This sense of connection turns technology into emotional safety, making protection feel both digital and human.
Reliable protection
When danger escalates, the Defender is designed to be a reliable tool that supports users through every stage of the event.
Each response — to deter, defend, and document — is crafted to give users a sense of control and protection, even in moments of fear.